Starting II.XX Second To None Apparel Co.

Starting II.XX Second To None Apparel Co.

If I haven’t met you yet, I just wanted to say hello! My name is Jay, and I’m the guy behind Second To None Apparel Co.

I started this brand with the intent of spreading awareness, and growing a community around mental health and having a relentless mindset. My battle with depression, anxiety, overthinking, restlessness, and fear evolved into the ethos of this brand concept.

I’m not a fashionista by any stretch, but I love wearing dope designs, especially ones with meaning. And so, it was a no brainer to take the leap into mindset fashion.

But it’s not all about apparel…

As an extremely introverted individual, I hate being in front of the camera (I’d much rather be behind the camera taking the photos). But a goal of mine, especially for 2025, is to put myself out there more and more. I plan on doing pop-up events; where I can meet people in person to chat - as well as start a podcast with my friend Sharon to inspire, engage, and hopefully build a support system for the community! Stay tuned for more news regarding those events!

Overall, I just wanted to thank all of you for visiting and taking a look around, and if you’ve made a purchase I cannot thank you enough!

a photo of myself wearing our victory hoodie and premium joggers sitting in a photo studio
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